One cheque ships the signed Build-A-Bear avatar build for Christmas 2026 — converting at the $1M founders cap.
One cheque funds the whole thing: the on-device avatar experience inside a signed Build-A-Bear programme. The character runs entirely on the device — nothing leaves the device — built on our granted patent (US 12,682,537), shipping for Christmas 2026. And first money is treated best: this $70,000 converts at a $1,000,000 cap — the moment this close fills, the cap steps up to $1,500,000.
commercial terms — in the subscription pack UK: advance subscription (SEIS expected) · US: post-money SAFE — both 20% discount + the $1M cap
One cheque, one deliverable — and the lowest cap this company will offer.
First money converts at the lowest cap this company will offer. If the round later prices where we think, it's roughly 2.5×'d on paper the day it converts. (SEIS rules prohibit payback preferences; the cap is how first money is rewarded.) full terms — in the subscription pack
A signed retail programme with a hard shelf date. This raise pays for the engineering that ships it.
An avatar character that lives entirely on the device — it talks, it listens, and nothing a child says ever leaves the toy. That privacy stance is only possible because of the on-device runtime protected by granted US Patent 12,682,537, and it is why the programme was signed.
The deadline is real: on-shelf for Christmas 2026. This raise funds the build — engineering, character bake, certification and delivery.
Build-A-Bear is named here for context; this briefing is confidential. commercial terms — in the subscription pack
Your cheque comes in as an advance subscription designed for SEIS — no interest, no repayment right, auto-converting into ordinary shares within six months at a 20% discount, capped at $1,000,000. UK taxpayers: HMRC refunds half your cheque off your income-tax bill — a rebate on top of your shares, not your return — plus capital-gains-free growth after three years, and loss relief if it fails.
SEIS advance assurance in progress
Relief depends on your personal tax position and the company's SEIS qualification — this is arithmetic, not tax advice.
Tell us who you are and your indicative amount. It commits you to nothing.
The full commercial terms, the SEIS position and the subscription documents — including the programme details behind this briefing.
Sign, receive the payment rails inside your countersigned pack (never by social media or unverified email), and your money converts at the $1M cap.
Fastest route: reply to the email that brought you here, or write to jonathan@2wai.ai — you'll get the founder, not a funnel.
Confidential. This briefing is provided to you personally and is not for circulation, screenshot or repost. The retail partner is named here for context only and has not endorsed or approved this document; no partner logo is used.
Capital at risk. Investing in early-stage companies involves significant risk, including illiquidity and total loss of capital. Past performance and signed programmes are not a guarantee of future results.
Tax relief is not guaranteed. SEIS and QSBS eligibility depend on company-level conditions and each investor's personal circumstances. HMRC advance assurance is in progress and SEIS relief should not be assumed until granted; SEIS shares must generally be held three years, and QSBS treatment (Section 1202) requires a five-year hold for the full federal exclusion and applies only to the US company's stock. Currency conversions shown are indicative. The valuation cap is a ceiling used for conversion, not a company valuation; ownership figures are minimums at the cap. Terms summarised; the subscription documents govern. Nothing on this page is tax or investment advice.
Not a public offer. This page is an invitation to register interest only, restricted to persons who self-certify as high-net-worth or sophisticated investors (or the overseas equivalent). Any subscription takes place via private subscription documents after eligibility checks. It does not constitute an offer of securities in any jurisdiction where such an offer would be unlawful, including to US persons absent an applicable exemption.
Payment safety. Bank details are only provided inside countersigned subscription packs. Anyone providing "2WAI bank details" by DM or social media is a fraud — report it to us.
